Why should you embrace meet ups?
  • Jul 31, 2018
  • Vladislav Shalnyev
  • Blog

Why should you embrace meet ups?

The one thing that can drastically increase customer engagement and brand awareness for your company is hosting your own meetup. It is a great way to meet promising entrepreneurs, network with local businesses and tech professionals. You can attain or share knowledge with people who understand and support your passion. Whether you are attending a local meetup or organizing your own, here are some basics to consider before that.

Purposes for Meetups:

Are You Attending to Network?

Meeting people who believe what you believe is essential to your growth and development as an entrepreneur as well as a person. Thus, building connections can be one of your primary purposes for attending a meetup. If you pick the right topics, you can find some business opportunities with other attendees or get ideas on how to improve your business from those with more experience.

Are You Attending to Learn?

Every meetup is very likely to have guest speakers who will share their insights on specific topics and facilitate further discussion among attendants. Therefore, if you seek to improve your knowledge of certain aspects of the industry, you may want to search for meetups by speakers or topics they will cover. This way will help you pick the most valuable events that will meet your needs.

Are You Organizing a Meetup?

Organizing such an event is tricky but if done correctly can be very beneficial. There are various reasons why companies seek to gather people. Some of them include increasing brand awareness, getting new clients, or promoting a new product. There are many more, but the principles stay the same. Firstly, you have to know your audience as well as possible. Ask yourself those questions until the answer to each of them doesn’t leave any doubts in your mind:

  • Who are the people who will be interested in the upcoming event?
  • Are there enough of them to be confident in full attendance?
  • Do you have the means of reaching your target audience?

Best Practices

Next, is material from Cleverism. In this article, they share best practices for meetup engagement:

  • Make sure your Meetups are emotionally compelling and resonate with your attendees. Have fun, tug at the heartstrings, make them laugh. Creating positive memories, they associate with your firm will build and deepen brand loyalty.
  • Brand your Meetup, but don’t overdo it. Meetups shouldn’t be treated as formal marketing events like industry conventions or trade shows. Make sure your Sponsors don’t overload your Meetup attendees with advertising either.
  • Take pictures of your events. Better yet, capture video. Use both to create excitement for upcoming videos. Let attendees know you are shooting them, and incorporate a media release statement into your registration materials that give you the right to use their image in your print and digital marketing materials.
  • Schedule Meetups consistently, with a diversity of speakers, in a variety of formats, and on an assortment of topics. Experiment and see what works, but try to settle on at least a consistent time and location to enhance the likelihood of repeat attendance.
  • Allow attendees adequate time to RSVP.
  • Make sure that you or your firm’s representative can represent the firm well through attire, product/service knowledge, and personality.
  • Communicate as much detailed Meetup information as thoroughly as possible. Have a contingency plan (including how you will communicate that contingency) in case of a necessary cancellation. People showing up to a canceled event is not the kind of association you want an attribute to your brand.
  • Follow up for feedback on your Meetup from participants and act on insights. Pay attention to those who take the time to review your Meetup.
  • Don’t be afraid to charge to offset expenses, especially if you are a small business. Those who pay are very likely to attend. And in cases where the interest involves exclusivity – such as luxury or elite gatherings, a high fee may denote value to members.
  • Join a Public Relations Meetup Group and use what you learn to publicize your Group.
  • Often forgotten, thank people for attending in person when possible, and online when necessary.

 

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Vladislav Shalnyev

He is a psychology student at Marianopolis College, a semi-private pre-university college with a diverse body of students from Canada and abroad. He has interest in social cognition and behavioral science and their application to the business environment. He intends to pursue psychology with the focus on behavioral science at the undergraduate level. At Cyperᵀᴹ, he has an opportunity to participate in a fast-growing industry by applying skills and knowledge of the field of psychology to business research, talent management, and optimizing Cyperᵀᴹ’s solutions for clients.